Client: Kumho Asiana Group

　　Architectural Design Company: Samoo Architects & Engineers

　　Chief Architect: Kim, Chang won

　　Lighting Design Company: De&c Design Company

　　Chief Designer: Kim, Kang woon

　　Supplier: Luxmate

　　Location: Seoul, Korea

　　Area: 60,69 sqm

　　Time of Completion: 2008

　　客戶：錦湖韓亞集團

　　建筑設計公司：Samoo Architects & Engineers

　　主建筑師：Kim, Chang won

　　燈光設計公司：De&c照明設計公司

　　主設計師：金康云

　　產品供應商：Luxmate

　　項目位置：韓國 首爾

　　面積：60,695平方米

　　完工時間：2008年

　　Inspired by the Billboard of the Time Square, Kim Kang woon introduced an innovation design in the project of Kumho Asiana’s new building. The office building light design project is based on the concept of ‘Spirit of sharing, at the heart of the city’. The introduction of an idea of Digital Media Gallery, which is the mixture of artistic concept and media, was initiated to provide the space of Media Sketchbook.

　　受時代廣場漫天廣告牌的啟發，金康云為錦湖韓亞集團新大樓引入了革命性的設計元素。該項目以“居城市之央，揚分享之精神”為基本理念，引入了“數字媒體展示廊”的概念，這一概念融藝術思想和媒體技術為一體，為媒體設計提供了發展空間。

　　Vast numbers of LED items were analyzed and studied to eliminate the commercial feelings and the heavy impression of the LED Board. The whole point was focused to express detailed colors. 69,000 LEDs were needed in order to express three vertical lanes which are 15m in width and 94m in length and it was necessary to cooperate with LED engineers in order to control images smoothly. The process of lighting demonstration is important ahead of construction. This is because the process is used to reduce glare with the inner space in the case of an office project. The designer needed to find the exact construction method after examining all of the factors such as the view analysis outside and the weather. Now, the Kumho Asiana building represents the change from up-to-date Digital Sketchbook to state-of-the-art Digital canvas with its artistic sense.

　　為了消除濃烈的商業感和LED燈箱在人們心目中的笨重印象，設計師需要對大量的LED廣告牌進行分析研究，重點在于表現細節的色彩。三個寬15米、高94米的垂直立面用69,000個LED燈泡點亮，為了順利展示出數字圖像，還需要與LED工程師保持緊密的配合。在項目進行過程中，燈光演示比實際施工更為重要，因為辦公樓項目需要嚴格控制眩光對內部辦公區域的影響。所以，這就要求設計師在對所有的因素包括外觀、天氣的分析之后，給出最合適的施工方案。如今，錦湖韓亞集團辦公樓已經成為從一張先進的“數字圖紙”變成最先進的“數字畫布”，散發著藝術與技術結合的魅力。