Ladies and gentlemen, now we are on the site of the “LEDth Summit 2014”. The summit was opened during 9th to 10th of June, and was considered to be one of the biggest event in the LED industry, it gathers the top experts and international giants from all over the world and discuss the future development opportunities. Now we have the Iwatt SSL marketing director Mr Hubertus to our news broadcast room and share his views with us.

　　6月9日至10日，LED行業年度盛會“新世紀LED高峰論壇”，在全球最大照明展廣州國際照明展期間隆重舉行。新世紀LED網作為大會報道的官方媒體，特邀全球LED行業精英，頂級專家及國際巨頭來到我們新聞直播現場，與您共同探討LED產業和企業發展大計。今天我們特別邀請到了艾爾瓦特SSL產品市場總監 Mr Hubertus Notohamiprodjo先生。

　　Reporter: Dear Mr Hubertus Notohamiprodjo, Nice to have you here, And thank you so much for your wonderful report.

　　新世紀LED網：Mr Hubertus Notohamiprodjo,非常高興您的到來以及您剛剛的精彩演講。

　　Hubertus：Thank you very much.

　　Hubertus：謝謝!

　　Reporter: Would you like to share with us about the accomplishment of Iwatt in the first half of this year?

　　新世紀LED網：2014年已過去一半，可否談談艾爾瓦特今年取得了哪些收獲呢?

　　Hubertus：Yes, actually, the best accomplishment is we maintain our leaderships in lighting industry, specifically in the LED products. As you know, two years ago, this is not such things, everybody knows about Iwatt. And for this year, we are very proud that we maintain the leadership in this industry..

　　Hubertus：今年我們最引以為傲的是我們仍然保持在照明驅動IC領域的領導地位，尤其是LED驅動IC產品。兩年前，并不是所有人都知道iWatt公司，但今年，我們感到非常自豪的是，艾爾瓦特保持了驅動IC的領導地位。

　　Reporter: What would be the next plan of Iwatt?

　　新世紀LED網：艾爾瓦特下一步的計劃是什么呢?

　　Hubertus：Well, as you know, the pricing is really coming down, very fast, so we have to be ready, we have to address this demand by the customers, so the next step, we have to come out a new product, new innovations, therefore the pricing would come down, but we don’t just lower the price, we maintain the performance and still in a lower price.

　　Hubertus：就如我們所看到的，價格下降的速度非常快，所以我們必須做好準備。接下來，我們會推出一款具有明顯價格優勢的產品。當然，我們不僅僅只是降低價格，同時我們還維持了市面上同類產品的性能和優勢。

　　Reporter: As we know, innovation a consensus in the LED industry in recent years. So what is your point on how to innovate in the LED businesses?

　　新世紀LED網：創新在業界已經普遍成為一種共識，那您認為LED企業該如何進行創新?

　　Hubertus：Well, that is why simplicity, controllable, I think that is innovation comes in. our IC would allow the consumer to be able to do so, I think it is a much simple to use, because right now, you have to be good designer, you have to know many things, so we try to help the public users by simplified those. So we provide the software you don’t have to think, you just need to point finger here and there, so I think that is the innovation way for the future.

　　Hubertus：我認為簡單，可控是一切創新的來源。我們的驅動芯片能夠為消費者很好地實現這點, 非常簡單易用。因為現在，你必須是非常優秀的設計師，你還要知道很多事情，所以我們盡量幫助用戶通過控制簡化這些事情，你不必去思考軟件，你只需要手指一點，就可以控制所有。所以簡單化是我們創新的未來。

　　Reporter: How do you think about the “internet innovation” in the field of LED?

　　新世紀LED網：您是如何看待互聯網思維在LED領域的應用?

　　Hubertus：Again, the next innovation in LED is connectivity, people would like to manage. So by managing these connectivity is very important, so the new product we just released is really starting the point cross the sideway, so you can do the connectivity much simpler.

　　Hubertus：LED的下一個創新方向是可互聯性。由于人們都希望能控制一切，因此，能夠管理、連接所有的電器，變得非常重要。而我們剛剛發布的新產品則正是基于這點來做的，可以將連接做得更加簡單。

　　Reporter: How do you think that Smart Lighting is leading opportunities to LED businesses?

　　新世紀LED網：您認為智能照明為LED行業帶來了哪些機會?

　　Hubertus：Smart lighting is the same as connectivity, so people wants to manage, wants to control something, the smart lighting is the right way to do. But I think just keep in mind that keep simple, that is why mobile phone, point to point source, very simple, very low cost, only fill lines in the room, but very effective. But if you think too big, you will scared, with causing too much. So our approach is always there, we try to be simple, keep the cost down and yet satisfy the user.

　　Hubertus：由于人們都希望控制一切，而智能照明正順應了這一需求。但在這個過程中，我們只需記住一點，即：簡單化。這就是為什么移動電話，非常簡單，但成本很低，很有效。如果你把它想到很大，你就會擔心引起太多。因此，我們一貫的做法是盡量保持簡單，保持成本下降，同時滿足客戶需求。

　　Reporter: What is the plan of Iwatt in intelligent lighting?

　　新世紀LED網：艾爾瓦特下一步的計劃是什么呢?

　　Hubertus：We will expand the portfolio in the aspect of connectivity, as I mentioned right now, the Bluetooth is a accept way to do low cost of connected lighting. But we have many others coming in the next future. And again, we want to keep simple.

　　Hubertus：我們將擴充智聯照明的產品線，就如我剛剛提到的，藍牙是一種相對成本較低的智能照明連接方式，但未來還有更多的方式出現。再一次，我們要保持簡單。

　　Reporter: As to the future trends of LED development, what is your opinion?

　　新世紀LED網：您認為未來十年，LED的發展趨勢是什么?

　　Hubertus：LED is moving very fast, a lot of technologies, even from LED itself, the COB, pricing come down, so now is up to our driver, I think we ready for that.

　　Hubertus：LED的發展非常快，技術日星月異，價格快速下降，現在是LED驅動發展非常好的時機，我想我們準備好了。

　　Reporter: What impress you most in the exhibition this year?

　　新世紀LED網：在本屆廣州國際照明展中，您印象最深的一點是什么呢?

　　Hubertus：I think everybody fully aware now the connectivity, smart lighting is more demanded, it is good, people have to learn, and people have to understand every solution have cross and come, every solution has simple and more difficult to use, it is really good for the public especially these come to the show, to learn all these things to offer, so some manufactures offer so big, so complicated, and some are offer very simple yet in low cost, it provide to people to use, and let people understood the smart lighting is becoming easier, and thanks for coming the even.

　　Hubertus：我想現在每個人都已經充分認識到連接照明、智能照明的需求與日俱增，人們也不斷去學習并理解每一個解決方案，每一個簡單或者更復雜的解決方案，這對大眾尤其是參觀這個展會的觀眾來說，是很好的事情。他們會了解到，哪些供應商提供的產品很大很復雜，哪些供應商提供的產品簡單實用，并且成本較低，這讓人們明白，智能照明其實很簡單。非常感謝這個展會提供的平臺。

　　Reporter: Would you like to say something to the wide audience at this moment?

　　新世紀LED網：在2014新世紀LED高峰論壇現場，可否跟廣大的觀眾簡單說幾句話呢?

　　Hubertus：I would just thank every body who ever comes to my speaking, and I think the LED would be the future, this is the best even for everybody to learn about it.

　　Hubertus：非常感謝大家來到2014新世紀LED高峰論壇現場聽我的演講，我想LED是照明的未來，這是一個幫助我們了解產業未來發展趨勢非常好的活動。