Ladies and gentlemen, now we are on the site of the “LEDth Summit 2014”. The summit was opened during 9 to 10 of June, and was considered to be one of the biggest event in the LED industry, it gathers the top experts and international giants from all over the world and discuss the future development opportunities. Now we have the Global Lighting Association Secretary General Mr.Jürgen Sturm to our news broadcast room and share his views with us.

　　6月9日至10日，LED行業(yè)年度盛會“新世紀(jì)LED高峰論壇”，在全球最大照明展廣州國際照明展期間隆重舉行。新世紀(jì)LED網(wǎng)作為大會報道的官方媒體，特邀全球LED行業(yè)精英，頂級專家及國際巨頭來到我們新聞直播現(xiàn)場，與您共同探討LED產(chǎn)業(yè)和企業(yè)發(fā)展大計。今天我們特別邀請到了全球照明協(xié)會秘書長Mr.Jürgen Sturm。

　　Reporter: Dear Mr. Jürgen Sturm，Nice to have you here, and thank you so much for your wonderful report.

　　新世紀(jì)LED網(wǎng)：Mr. Jürgen Sturm，非常感謝您的到來以及您的精彩演講。

　　Jürgen Sturm: Thank you very much for inviting Global Lighting Association, I am very impressive always by the participation in the summit，which are considered to be one of the leading events on the role in the mean time.

　　Jürgen Sturm:謝謝您邀請全球照明協(xié)會參與這個活動。在這個行業(yè)盛會中，參與性和互動性給了我很深刻的印象。

　　Reporter: What is your suggestion for the LED enterprises to prepare for the LED Globalization?

　　新世紀(jì)LED網(wǎng)：關(guān)于應(yīng)對LED的全球化趨勢，您對LED企業(yè)有何建議呢?

　　Jürgen Sturm:It is very interesting to see because somebody who has not prepared today in 2014 will not win in the race. So we think the time of preparation has been concluded and landification so that the integration of LED into global lighting solutions around basically concluded.

　　Jürgen Sturm:我想，如果企業(yè)到今天都還沒有準(zhǔn)備好，那么就不能贏得這場比賽。因為準(zhǔn)備的時間已經(jīng)結(jié)束，如何將LED整合到全球照明解決方案中，這個也基本已經(jīng)定案。

　　Reporter: In your opinion, where would be the chances for LED development in the next decade?

　　新世紀(jì)LED網(wǎng)：您認(rèn)為LED產(chǎn)業(yè)未來10年發(fā)展的潛力在哪里?

　　Jürgen Sturm:Predominantly, we can see in the context of digitization, digitization means making lighting installation, making lighting application intelligent, making them smart. Connect them with other application, you know makes go profession surroundings, so this is where we think the generally in the next decade goes.

　　Jürgen Sturm: 我們可以很明顯地看到，在數(shù)字化的背景下，如何使燈具的安裝和應(yīng)用更智能化，更人性化已經(jīng)成為一個主流的趨勢。那如何將燈具鏈接到外部的應(yīng)用中，營造更專業(yè)的智能環(huán)境，我想這是未來十年的走勢。

　　Reporter: "Innovation" has become a consensus in the LED industry in recent years. So what is your point on how to do it?

　　新世紀(jì)LED網(wǎng)：“創(chuàng)新”目前在業(yè)界已成為共識，您認(rèn)為LED企業(yè)應(yīng)該如何進(jìn)行創(chuàng)新?

　　Jürgen Sturm: This is an interesting question, actually, I think innovation is something in every company in every place determined on the role, there is no one size fits all innovation.

　　It is important however is that we shouldn’t hold the kinds of opening innovation, because as I said, the lighting industry is not the role on the road, when we talk about digitization, when we talk about the connectivity, a number of new players is coming. from outside the lighting industry, and to bring the best expertise from the lighting stakeholders, together with the basic expertise from other stakeholders to make a really open innovation work, that could be the theme of the game from the next year, and so far this is what we mean for innovations.

　　Jürgen Sturm:這是一個非常有趣的問題。其實，我覺得創(chuàng)新發(fā)生在每一家企業(yè)，每一個地方，并沒有一個放之四海而皆準(zhǔn)的關(guān)于創(chuàng)新的標(biāo)準(zhǔn)。

　　但很重要的一點是，我們不應(yīng)該固守現(xiàn)有創(chuàng)新模式，因為照明的作用不僅僅限于照明。當(dāng)我們談?wù)摂?shù)字化，談?wù)撴溄诱彰鞯臅r候，有很多其他領(lǐng)域的企業(yè)跨界進(jìn)入照明，他們獲取最好的照明技術(shù)和人才，并結(jié)合他們自身領(lǐng)域領(lǐng)先的優(yōu)勢，去做真正的開放式創(chuàng)新，我想這將是明年的競爭主題，到目前為止，這是我想說的創(chuàng)新。