Reporter: And how do you think about the “internet innovations” in the field of LED?

　　新世紀LED網：您如何看待互聯網思維在LED領域的應用?

　　Jürgen Sturm: Yeah, here I think that the concept of open innovation needs to be prepared for further, which also requires some culture changes, because we were using the in the past at the industry that innovation something which is happening within one company, we don’t share a lot of expertise because we might compromise your competitors from long distance, but in a ever more complex surrounding, what do you interest now, and we think that per round we’d make need to be rethought and we need to really take up innovation networks on a global scale bring also the region together, in order to make a innovation happened for the benefit that for consumers environment.

　　Jürgen Sturm:我認為開放式創新需要作進一步的準備，至少需要一些文化上的改變。在過去，創新只發生在一個公司內，并不與業界的人分享，因為如果分享出去，我們就很有可能被我們的競爭對手打敗。但到了現在，周圍的環境越來越復雜，我們對什么感興趣，我們要做的每一件事，都需要重新思考。我們需要從全球的視野和區域的角度來看，來真正理解互聯網的創新，我想，這樣的創新才是對消費者有益的創新。

　　Reporter: How do you think that Smart Lighting is leading opportunities to LED businesses?

　　新世紀LED網：您認為智能照明為LED行業帶來了哪些機會?

　　Jürgen Sturm:It is, smart lighting is the name of the game if we say so. However the problem is that we don’t know exactly what smart lighting means, because it has been over used a little bit. So let’s speak about the digitization of light, about connectivity, this is make a terminology which is basically address the real challenge or opportunity, because smart lighting is everything but nothing.

　　Jürgen Sturm: 智能照明只是這場競爭中的一個名詞，如果可以這么說，但我們從不知道智能照明到底是什么，因為這個名詞說得有點過了。因此，讓我們來談談數字化照明和連接照明吧，因為智能照明是一切，但同時，什么都不是。

　　Reporter: What is your suggestion for LED enterprises to prepare for it?

　　新世紀LED網：您認為LED企業該如何為數字化照明的到來作準備呢?

　　Jürgen Sturm: Build the networks, build the research networks, make use of research policies which are happening in the different regions, and make use of government initial tips, which are there in the different regions, try to bring the knowledge together, and be open, be innovative and creative, this is what we need to do.

　　Jürgen Sturm:建立研究網絡，利用不同區域的政策和政府支持措施，進行綜合性的研究，開放、創新、創造，這是我們需要做的。

　　Reporter: What impress you most and how do you think about the exhibition this year?

　　新世紀LED網：在本屆廣州國際照明展中，您印象最深的一點是什么呢?

　　Jürgen Sturm:Well I take a look at the exhibition this morning actually, and walking around a number of halls and take look at someone’s exhibition booths, well, always impressive me in Guangzhou, Guangzhou is a very young, participation that is very helpful miss the agenda, that is also find very interesting that a lot of young people here may be fresh from university, full of enthusiasm, so far, this impress me most in Guangzhou.

　　Jürgen Sturm:今天上午我逛了一些展館并參觀了一些展位。廣州是一座非常年輕，開放，參與性很強的城市，這使人很容易忘記自身的日程，并參與到其中。年輕、熱情，這是目前為止最打動我的。

　　Reporter: What would you like to share with the audience at this moment?

　　新世紀LED網：在“2014新世紀LED高峰論壇”現場，可否跟廣大的觀眾簡單說幾句話呢?

　　Jürgen Sturm:Yeah, the lighting industry is at the cross road, at the cross road means that the disruption will still come, what do you have thought, what the disruption will be, will shift the LED technology, may be it is not the disrupt business, because the key value of LED still in illumination, we are now in trade completely you feel, and we are referring a few of digitization or connected lighting, may be the key value may be beyond illumination, this is of course. Despite the fact of LED has shaken its business unprecedentedly, this is the next step will be very interesting to follow that.

　　Jürgen Sturm:目前，照明行業正走在十字路口上，在十字路口就意味著倒閉仍然會發生，你曾經想象中的倒閉是什么樣子就是什么樣子，并且會推動LED技術的發展。目前LED的關鍵作用仍然是照明，未來又會進一步走向了數字化照明，所以LED的關鍵價值就有可能會超越照明，這是必然的。LED將以前所未有的規模動搖傳統照明的奶酪，這是即將發生的非常有趣的一個事情。